Honda Motorcycles, Honda ATV & UTV, Honda Marine, Polaris Off-Road, Polaris Snowmobiles, Polaris Slingshot, Can-Am Off-Road, Can-Am Spyders, Ski-Doo, Sea-Doo, KTM, CFMOTO, Suzuki, SSR Motorsports, Triumph, Kayo, Evinrude, Alumacraft, Apex Marine, Manitou, Mercury Marine - WOW! That is a lot to say in one breath, but at Rice's Rapid Motorsports and Rice's Polaris of the Black Hills, we carry a multitude of powersports lines for two simple reasons - Selection & Quality. We can give you the best product selection, with the highest quality and the best service, at two convenient locations that amount to over 75,000 sq. ft. for your best shopping experience.
The epic Sturgis Motorcycle Rally is just 25 miles to the west, and the adventurous riding areas and multiple lakes in the Black Hills are the perfect setting for your ultimate powersports experience.
We began in a small garage here in the Black Hills of Rapid City, South Dakota. Don Rice started servicing and selling motorcycles in 1955. In 1960, he got his first new dealer's franchise for Ducati/Norton, and took on the name Rice Cycle. For years he stayed active in the local events, racing "Clyde" the now infamous 1960 Ducati Diana Scrambler that seems to go faster every year as Don still tells his stories. That same year, he took on the Velocette Motorcycle and Greaves brands. He added Bultaco in 1961. Triumph came aboard in 1965 and "You Meet the Nicest People on a Honda" became a mainstay in Rapid City. 1967 brought on the Suzuki franchise. Throughout the years Suzuki, Toyota and Honda Automobile lines were added to the fleet in Rice Cycle & Motor Co.
If there ever was a story of perseverance, Don and Phyllis' story could be it. The dealership that emerged from a garage to the pinnacle of success in the glory days of the 1970s was toppled with the tragic flood of 1972, that wiped out not only the dealership but the entire city of which it depended. The losses were great, not just in property and monetary value, but the loss of many lives. This story isn't just one of great business, it's a story of the whole city surviving, then thriving after such a tragedy.
Flashing forward to today, after multiple moves of location to allow for more product lines that were taking up more floor space, we landed at our 58,000 sq. ft. store on East Mall Drive. The mission that Don instilled in all of us is, work hard, play fair, and keep the customer in mind. The reason that we are still in business after all these years is our commitment to our customers. As it was then, and is now, quality and selection with the best service are what drive our dealerships. Honesty and integrity, along with the skills of an excellent staff, make us the preferred powersports stores in the Black Hills and the surrounding multi-state region. We look forward to serving the community for many years to come, selling fun!